If we can make instant coffee why not make instant beer

 SodaStream has been selling home carbonation machines that let you turn
tap water into soda for over two and a half decades, and now it looks all
set to enter the beer market, as well. The company has apparently come
up with an instant beer concentrate that works with their soda machines,
allowing anyone to turn water into beer at the press of a button.

The new Beer Bar kit turns SodaStream machines into microbreweries,
enabling you to create crafted beer in seconds by simply adding a unique
“Blondie” concentrate. The resulting brew has 4.5% alcohol content and
allegedly has a “smooth authentic taste and a hop-filled aroma.” According
to a company statement, one liter of Blondie yields three liters of cold
brewski.

“We are excited to launch a brand dedicated to serving the global growing
trend of home crafted beer,” Chief Executive Officer of SodaStream Daniel
Birnbaum said. “Our core carbonation technology and distribution
infrastructure provide a great platform for us to extend our business into
this emerging category, and we choose to do so with a dedicated beer
brand.”
But instant beer has a somewhat cheap sound to it, so to get the market’s
reaction to Beer Bar before an expensive worldwide launch, SodaStream is
first testing it in Germany and Switzerland. It is expected to roll out in
other markets later this year and in early 2017.

culled from odditycentral